
Where Story Meets Strategy: Crafting BIPOC Narratives With Precision
Who are we?
99 Seat Production is an LA-based public relations company redefining how local theatre is celebrated and shared. We specialize in intimate venues, like black box and 99-seat theatres, where bold, culturally rich stories begin. We believe that a publicist isn’t just a service provider, but an extension of a production’s soul and a strategic partner that mirrors the audience it seeks to engage.
Rooted in the conviction that how a story is told matters as much as what it says, our transmedia approach transforms PR into an art form. By creating narratives that unfold across multiple platforms, from film and podcasts to digital campaigns and live experiences, we create campaigns that are as innovative, daring, and emotionally resonant as the work they spotlight.
At 99 Seat Production, we take pride in being “the plug” for underrepresented voices. Our team, one of the few led by a Black publicist, is dedicated to amplifying the brilliance of Black, POC, and LGBT theatre-makers. We believe in forging authentic connections through collaboration, risk-taking, and a commitment to strategic excellence, ensuring that every show’s narrative is not only heard, but celebrated.
We’re not here to manufacture buzz; we’re here to elevate what’s already brilliant. Our mission is to present local LA theatre in a way that transforms public relations into a dynamic, artful movement, one that honors creative passion, nurtures community, and champions the stories that shape our cultural landscape. We are throwing the whole damn “thinking outside the box” out the window and putting everything on that stage.
This is storytelling, with range. With roots. With resonance.
Burbank, CA Jeffree@99seatproduction.com